Our Team

De Anza Appliance takes pride in their knowledge, reliability, and integrity.  We rarely have employee turnover, your appliance repair technician has often been with us or in the industry for over 10 years. Those newer to the trade apprentice for 6 months before running appliance repair calls solo.  Meet the staff and technicians that strive to fix your appliance in one visit whenever possible.  Meet our Front Office and Service Technicians.

--Front Office

Roger Boucher: President & Owner

Roger has been with De Anza Appliance since 1974 working with father and family to grow the business. Through the years he has been an appliance installer, technician, service manager, and helped manage the retail and parts operations our old De Anza Boulevard location. Roger works with a peer group of appliance servicers across North America to share best practices.  Outside of work Roger has volunteered with local Scouting organizations for over 20 years.  He cooks each Wednesday night for the South Hills Community Church Men’s Ministry, and is an avid league bowler. Roger comes from a long line of Eagle Scouts including his two sons, brother, and grandfather. He loves spending weekends with his grand-nieces.

  • Master Technician, Certified Appliance Professional
  • Certified Service Manager
  • Whirlpool Field Training Certification
  • Dacor, Electrolux, Fisher & Paykel, Insinkerator, Viking and Whirlpool Brand Specialist
  • EPA Refrigeration Certified

Cindy Boucher: Owner & Office Manager

Cindy came on board to De Anza Appliance from a human resources and an accounting background and worked with Eaton, Recortec, and Viking Freight.  She started on a part-time in 1985 when Roger was short-handed, in the office.  Over the years her position evolved into a full-time office manager handling bookkeeping, payroll, benefits and accounts receivable.  Roger and Cindy earned the Polaris Star Award for their volunteer work with the Boy Scouts.  In her free time she enjoys traveling (Hawaii is her favorite spot), movies, and antique shopping.

Chris Boucher: Vice President of Marketing & Operations

Chris began working as a file clerk and office assistant in 1994, taking over the dispatch desk in the summers while in high school.  He quickly learned appliance sales and the parts desk while serving as a second man on deliveries. After moving to Chico in 2002 for school Chris spent seven years working as a customer service representative, account manager, sales trainer, and recruiter with Build.com. Chris returned in 2011 and took over business development, marketing, recruiting, and management of the dispatch staff.  He earned his Eagle in 2000 and is an active outdoor enthusiast, table-top gamer, and hockey fan. Chris works as a personal recruiting consultant and a comic book reviewer and clerk on the side.

  • Bachelor’s of Science: Business Administration with Marketing & Operations Management Concentrations, California State University Chico
  • Associates of Arts: Business Administration, De Anza College

Nick Boucher: Office Admin

Nick began working with De Anza Appliance helping with customer mail outs. Now he works part-time helping the parts team and auditing technician’s invoices between teaching contracts and theater gigs. Nick studied at the Foothill College Conservatory Theater and under San Jose States Theater Education department as one of the last students in both programs. He’s an Eagle Scout. In his free time he likes to play video games, hike, swim and read.

  • Bachelor’s of Arts: Theater Education, San Jose State University
  • Associates of Arts: Theater Arts, Foothill College

JR Lara: Parts Manager

JR is on his second tour of duty with De Anza Appliance. Working from 2000 to 2002 as a Parts Clerk he left to Marcone, the nation’s largest distributor of appliance parts an worked 14 years culminating as the San Jose Branch Manager. After a quick stop with the Appliance Parts Company downtown as a Parts Associate and working part-time as a laundry technician he rejoined the De Anza staff in April 2018 as Parts Manager.

JR came back because De Anza Appliance feels like family and supported personally and professionally. He finds every appliance is different and with as many brands, collections, and series there’s something new to learn every day. In free time JR likes to fish and follows most of the local sports teams including the 49ers, Giants, Sharks, and Warriors. Weekends he spends as much time with his daughters and grandson as possible

  • Certified EPA Refrigeration Proctor

Shaun Evans: Lead Dispatcher

Shaun got his start with De Anza appliance in May 2019. Prior to joining the team he got his customer service chops a Shift Supervisor with Panera Bread and the General Manager with Pizza Studio. The family oriented environment was readily apparent when he started and is working towards a degree in accounting to better help the office.

In his free time Shaun eats all the shrimp and writes fantasy sports articles for ftndaily.com.

In 2021 Shaun was promoted to dispatch lead and will be working more closely with property manager clients, assist in training new office staff, and manages company calendaring responsibilities.

Rita Rios: Dispatcher

Rita started working with De Anza Appliance in August of 2019. She came with several years experience working heavy phones in the Fry’s Call Center. She love working with De Anza Appliance since they’ve been supportive since day one. In her free time, Rita loves watching comedies, any film with Denzel Washington and spending time with her daughters. Whenever there’s a chance Rita loves to Dance!

Once thing learned at Fry’s that carries over to De Anza Appliance is your computer (appliance) plugged in, does the outlet have good power?

  • Fluent in Spanish

--Service Technicians

Peter McConnell: Service Manager

Peter began his career with De Anza Appliance in 1999 as an appliance installer and became a technician in 2004.  Before De Anza Appliance, Peter worked in sales, customer service, retail, and computer support showing an early aptitude for great customer service.  Peter currently helps train our team in boutique, high-end, import, and niche appliances and helps the on-boarding process of technician apprentices.  In his free time Peter stays current with science news, plays chess and studies comparative theology.  He has twice biked across the entire U.S.

  • Refrigeration Training Certification, Los Medanos College
  • EPA Refrigeration Certified
  • Sealed System Refrigeration Expert
  • Dacor, Electrolux, Insinkerator, Viking, & Whirlpool Brand Specialist
  • Lock Out, Tag Out Certification through USFOTI

Gus Balderas: Appliance Technician

Gus Balderas

Gus started with De Anza Appliance as an appliance installer in 2000 and began training as an appliance technician in 2004 when the retail department closed. Previously Gus showcased his technical skills working in electronics for nearly a decade.  Off the clock Gus enjoys working on cars and spending time outdoors and time spent with his daughters and grand children.

  • Dacor, Electrolux, Insinkerator, & Whirlpool Brand Specialist
  • EPA  Refrigeration Certified

Chris Krage: Senior Appliance Technician

Chris Krage has spent two tours with De Anza Appliance; first from 2012 through 2015 and then returned in 2016. He’s been in the appliance repair trade for over 20 years. Chris got is start his family’s business appliance business with repair, installation,and sales. He helped manage a Mr. Appliance start-up franchise and has been factory authorized for most residential brands throughout his career.

Coming from a family business background Chris really likes the family environment that De Anza Appliance built through the years. In his free time Chris loves catching movies and is a huge Philadelphia sports enthusiast. Ask him about the Phillies or Eagles.

“Every repair is more than fixing an appliance, it’s about helping a customer get back to normal.”

  • Associates in Liberal Arts from De Anza College
  • EPA Refrigeration Certified
  • Sealed System Refrigeration Expert
  • Dacor, Electrolux, Fisher & Paykel, Insinkerator, LG, Samsung, Viking, & Whirlpool Brand Specialist
  • Fluent in Spanish

Reynaldo “Rey” De La Paz: Appliance Technician

Rey joined the De Anza Appliance team in 2013 and learned the trade working with Sears Factory Service and earned certification in HVAC repair. In his free time he enjoys spending time with his family.

  • Diploma, Accounting: Heald Business College
  • Certificate: HVAC Repair: Institute of Business & Technology
  • Certificate Building Systems Technician: Workforce Institute
  • Dacor, Electrolux, Insinkerator, & Kenmore Brand Specialist
  • EPA Refrigeration Certified

Ken Thomas: Appliance Technician

Ken joined the De Anza Appliance team in 2015.  At an early age showed a technical aptitude to his parent’s chagrin tearing down light switches and sockets.  After a career in the United States Marine Corps he returned to civilian life as an IT professional. Picking up more skills and a second income he’s self-taught HVAC and appliance repair through Thomson Education’s online program.  A career change brought him to GE’s Factory Service for several years and he’s our resident expert on General Electric appliance repair.  Ken loves appliance repair because he learns something new daily and every problem is like a puzzle. In his free time he enjoys watching action movies, spending time with the kids, and keeping up with the 49ers. He loves De Anza Appliance, compared to most other tech firms and appliance repair companies it’s stress-free, family environment helps him succeed helping customers.

  • Appliance & HVAC Repair Certificates: Thompson Education
  • Associates Degree in Electronics Technology: Hill University, Ohio
  • Dacor, Electrolux, GE & Insinkerator Brand Specialist
  • EPA Refrigeration Certified


Tony Rubio: Training Lead

Tony joined the De Anza Team in 2018 coming from Pro Appliance in Merced. “Joining De Anza Appliance I’ve found awesome people in this family business.” Tony’s a natural technician and aspiring engineer, in his free time he likes tinkering with broken parts to understand how they work and failed.

Tony will become one of those rare engineers gifted with an understanding of user intuition, intelligence, and clear communication.

  • Associates in Science in Physics and Math from Merced College
  • Pursuing a Bachelor’s in Science from Arizona State University
  • EPA Refrigerator Certified
  • Dacor, Electrolux, Insinkerator, Samsung, & Viking brand specialist
  • Fluent in Spanish

In 2021 Tony was promoted to Training Lead. Tony still works in the field as an appliance technician in the field and now mentors new experienced technicians in learning De Anza Appliance’s processes, apprentice technicians learning the trade, and new office staff learning appliance basics.