De Anza Appliance’s transitions to their new home on Scott Boulevard in Santa Clara’s Oakmead business district. De Anza Appliance closed their Maytag Home Appliance Center retail store and parts counter in Cupertino on De Anza Boulevard in 2004, refocusing on core appliance repair business. Business shifted to the Civic Center neighborhood.
At 2,000 square feet the new location affords De Anza Appliance twice the office space from the Cupertino location. Extra room allows stocking of fast-moving parts to improve the goal of first-time completed jobs. Extra elbow space also allows for the future expansion of office staff and parking for the growing service fleet. The new, centralized locality and access to Central Expressway, Lawrence Expressway, 101, and 237 provides easier access to San Jose to accommodate more same-day service requests when available.
Owner’s Roger and Cindy Boucher brought their son, Chris, on board in 2011 to reinvigorate marketing, recruit new staff, and spearhead business development. In 2015 Senior Technician Peter MacConnell was promoted to Technician Trainer with the goal to transition to Service Manager. Added leadership grew the service team’s capacity and customer demand for service at it’s highest peaks in over a decade. Late 2017 hiring goals include bringing on several experienced appliance service technicians. In 2018 De Anza hopes to train a technician apprentice, expand the office staff, and seek additional experienced technicians.