De Anza Appliance Year to Date and Employment Opportunities

The demand for appliance repair this year couldn’t be greater.

After a few slow months to start the hear, the uncertainty the pandemic caused in the spring coupled with a traditional slow tax season work dropped off in March and April. We were worried but with the company’s savings and Payroll Protection loans all staffers were kept fully employed. De Anza Appliance takes COVID seriously and even in mid-March began implementing protections for our associates and customers. As an essential business in Santa Clara County we needed to stay open to ensure the safety and sanitation of the home and laundry services. Partnerships with larger manufacturers like Electrolux and Frigidaire allowed their warranty customers to receive same and next day service.

Come Memorial Day consumer confidence began to return while stay at home orders pushed households to use appliances more frequently uncovering repairs needed that may were overlooked. The first heatwave struck stressing refrigerators. Like a light switch the team went from filling 80% of our daily capacity to booking a 100% capacity a week out.

New partnerships in late 2019 and 2020 with luxury brands including Hestan, True Residential, and Viking brought new customers seeking both warranty and out-of-warranty repairs on boutique products. Expansions North to San Bruno in San Mateo County brought new customers in the door and dropping service call rates to the Fremont, Newark and Union City of Alameda County captured more business with our headquarters moving to North Santa Clara several years ago.

As the prolonged summer and extended stay-at-home orders waned through the summer the first fires hit in our backyard in the East San Jose Foothills and the Santa Cruz Mountains. Ash clouds coupled with the extended heat put further pressure on refrigerators. Grid failures due to the electrical storms and fires played havoc with appliance electronics. A week out turned to two weeks out as property manager clients even noted an incredible uptick in failures from their tenants.

According to property manager and homeowner clients found big box stores were suffering from prolonged backorders and cancellations of new appliances. Shortages started with rushes on stand-alone-freezers and top mounted refrigerators at the beginning of the pandemic. As manufacturing facilities temporarily shut down and shipping ground to a halt common entry level cooking and laundry appliances also experienced shortages. De Anza Appliance started recommending partners like Airport Appliance, Appliance Leaders, Davie’s Appliance, and University Electric. Clients couldn’t always get their first choice of brand or confirguation but found success in finding other lines like our newer partner Beko in stock.

Stresses began hitting manufacturers and parts distributors. Routine parts started to disappear from inventory and lead times to replenish grew longer and longer. De Anza Appliance stocked up on key dryer maintenance parts, cooktop components, oven ignitors, and key refrigerator components.

With a tech taking long-term medical leave pre pandemic, significant increased demand for repairs, expanded service area, and new manufacturer partnerships it’s time to grow the team. De Anza Appliance is seeking an experienced tech now with at least two years field experience or a year’s field experience with trade school completion. A top candidate will have been in the trade for at least five years, sealed system experience, and familiarity with most of the product lines De Anza Appliance services.

In addition to hiring an experienced technician now. De Anza Appliance will look towards onboarding an apprentice technician (or second experienced vet) and a new office staff member in the first quarter of 2021. We’re interviewing a new manufacturing partner as you read this article and depending where our new hire is based from and when our tech on medical leave returns, further expansion is underway to meet our manufacturer’s regional needs.

2020 wasn’t the year most of us hoped for and many of us struggled through but we’re happy to be here and excited to offer several new employees opportunities for new careers for life.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Hestan, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance Extends Service Area to Gilroy

August 7, 2019 for Immediate Release

De Anza Appliance now serves Santa Clara County’s south county including Gilroy, Morgan Hill, and San Martin.

Technician, Tony Rubio, lives in South San Jose making easy access for daily service during the Spring and Fall and weekly service in the Summer and WInter months. Tony’s experience with GE, LG, Samsung, and Whirlpool appliance repair with his previous employer and work with Beko, Dacor, Electrolux, Frigidaire, True, and Viking appliance repair with De Anza Appliance makes him a well-rounded appliance technician to anchor for Gilroy area.

Warranty appliance repair partners Beko,Electrolux, Frigidaire, and True Residential were eager to extend their service for appliance repair in South San Jose to Gilroy to ensure quality appliance repair in the Southern Santa Clara County market.

De Anza Appliance’s retail partners University Electric and Airport Appliance offer delivery and installation options in the Morgan Hill and Gilroy areas.

Customers can call (408) 996-9111 during business hours to schedule or request an appointment online

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance offers Beko Warranty Repair

July 9, 2020. For Immediate Release 

De Anza Appliance partners with Beko for warranty repairs on their full line of kitchen and laundry appliances.

Beko, founded 1955 in Turkey, is one of the largest appliance manufacturers in the European market with 23 factories worldwide.. In 2016 Beko opened a US headquarters in Chicago providing kitchen and laundry appliances to the domestic market. Beko offers affordable mid-line products laden with features comparable to domestic leader, Whirlpool and Korean imports LG and Samsung. Rigorous engineering standards earned Beko the Energy Star partner of the year in the American market.

Beko and De Anza Appliance’s partnership started with long time industry partner and friend Ross Mobley moving to Beko as their Western Regional Service Manager. Ross previously worked with De Anza Appliance as regional service manager with Maytag and Electrolux and reached out if there was interest for cover Beko warranty repair service. Simultaneously local showroom partner University Electric reached out with a need for a quality appliance repair provider for the Beko brand now offered in their showroom. It was a win-win-win for the San Jose appliance repair market.

To shop locally for Beko appliances visit University Electric in Santa Clara,Airport Appliance in Hayward, Redwood City, and San Jose, and Appliance Leaders in Hayward

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Krushr, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance now in Fremont and Tri-City area.

De Anza Appliance is expanding their territory to the Tri-City area of Alameda County to include the cities of Fremont, Newark, and Union City. De Anza Appliance has tested the market for several years for success with out of area rates and now are able to normalize them with Santa Clara County and the Greater San Jose Area Metropolitan area rates.

“The combination of hiring an experienced veteran appliance repair technician, several staff members living near the region, and moving the office from Cupertino to North Santa Clara provides the perfect opportunity to bring the De Anza Appliance experience to customers in Fremont, Newark, and Union City.”

-Chris Boucher, Hiring Manager

Several appliance manufacturing partners like Beko, Dacor,Electrolux, Frigidaire, Insinkerator, Moen, True Manufacturing are eager for the expanded assistance to help their clients under initial warranties.

De Anza Appliance founded in Sunnyvale in 1972 by Bill Boucher spent most of it’s history providing appliance repair in the Cupertino area. Currently second general owner Roger Boucher moved the business to North Santa Clara in 2017 and now services Santa Clara County and parts of Alameda and San Mateo counties.

For more information contact Chris Boucher, Vice President of Marketing & Operations at (408) 996-9111 or chris.boucher@deanzaappliance.com.