De Anza Appliance Year to Date and Employment Opportunities

The demand for appliance repair this year couldn’t be greater.

After a few slow months to start the hear, the uncertainty the pandemic caused in the spring coupled with a traditional slow tax season work dropped off in March and April. We were worried but with the company’s savings and Payroll Protection loans all staffers were kept fully employed. De Anza Appliance takes COVID seriously and even in mid-March began implementing protections for our associates and customers. As an essential business in Santa Clara County we needed to stay open to ensure the safety and sanitation of the home and laundry services. Partnerships with larger manufacturers like Electrolux and Frigidaire allowed their warranty customers to receive same and next day service.

Come Memorial Day consumer confidence began to return while stay at home orders pushed households to use appliances more frequently uncovering repairs needed that may were overlooked. The first heatwave struck stressing refrigerators. Like a light switch the team went from filling 80% of our daily capacity to booking a 100% capacity a week out.

New partnerships in late 2019 and 2020 with luxury brands including Hestan, True Residential, and Viking brought new customers seeking both warranty and out-of-warranty repairs on boutique products. Expansions North to San Bruno in San Mateo County brought new customers in the door and dropping service call rates to the Fremont, Newark and Union City of Alameda County captured more business with our headquarters moving to North Santa Clara several years ago.

As the prolonged summer and extended stay-at-home orders waned through the summer the first fires hit in our backyard in the East San Jose Foothills and the Santa Cruz Mountains. Ash clouds coupled with the extended heat put further pressure on refrigerators. Grid failures due to the electrical storms and fires played havoc with appliance electronics. A week out turned to two weeks out as property manager clients even noted an incredible uptick in failures from their tenants.

According to property manager and homeowner clients found big box stores were suffering from prolonged backorders and cancellations of new appliances. Shortages started with rushes on stand-alone-freezers and top mounted refrigerators at the beginning of the pandemic. As manufacturing facilities temporarily shut down and shipping ground to a halt common entry level cooking and laundry appliances also experienced shortages. De Anza Appliance started recommending partners like Airport Appliance, Appliance Leaders, Davie’s Appliance, and University Electric. Clients couldn’t always get their first choice of brand or confirguation but found success in finding other lines like our newer partner Beko in stock.

Stresses began hitting manufacturers and parts distributors. Routine parts started to disappear from inventory and lead times to replenish grew longer and longer. De Anza Appliance stocked up on key dryer maintenance parts, cooktop components, oven ignitors, and key refrigerator components.

With a tech taking long-term medical leave pre pandemic, significant increased demand for repairs, expanded service area, and new manufacturer partnerships it’s time to grow the team. De Anza Appliance is seeking an experienced tech now with at least two years field experience or a year’s field experience with trade school completion. A top candidate will have been in the trade for at least five years, sealed system experience, and familiarity with most of the product lines De Anza Appliance services.

In addition to hiring an experienced technician now. De Anza Appliance will look towards onboarding an apprentice technician (or second experienced vet) and a new office staff member in the first quarter of 2021. We’re interviewing a new manufacturing partner as you read this article and depending where our new hire is based from and when our tech on medical leave returns, further expansion is underway to meet our manufacturer’s regional needs.

2020 wasn’t the year most of us hoped for and many of us struggled through but we’re happy to be here and excited to offer several new employees opportunities for new careers for life.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Hestan, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance Hits 200 YELP Reviews.

August 12, 2020 For Immediate Release

De Anza Appliance reached 200 Yelp reviews and most of them awesome with a 4.5 average rating. with long-time customer Anita from Cupertino. Anita recalls:

“Our family has relied heavily on De Anza Appliance over the years, and I mean for years on end. They have solved and repaired so many appliance issues that I have lost count. I literally would not call any other company…(Their appliance repair technicians) are kind, on time and knowledgeable regarding every appliance that has been in need of repair. I can look around my kitchen and tell you they’ve repaired every appliance in the here and in the garage. They go the extra mile to make sure we are up and running, problems solved in an expedient manner. I will not even consider another repair company!”

Thank you Anita!

Anita’s experience exemplifies the relationships that founder Bill Boucher made in his early days in Sunnyvale and Cupertino. It’s very likely that Anita and long time customers purchased Amana, Jenn-Air, Magic Chef, and Maytag appliances from their Maytag Home Appliance Center in Cupertino in the 1990s through the showroom’s closure in 2008. Today, Bill’s son and daughter-in-law Roger and Cindy and grandson Chris continue the tradition with De Anza Appliance refocusing on their core business offering in-home appliance repair from their new headquarters in North Santa Clara


If you’re a loyal customer with a great experience or memory leave a Yelp and let your neighbors know about the 5 Star service you’ve received. De Anza Appliance is also recognized with an A rating with Angie’s List and Recognized for Highest in Quality and Helpful Expertise with Diamond Certified.


De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance and Hestan Partner for Warranty Service

July 16, 2020. For Immediate Release 

De Anza Appliance partners with Hestan for warranty repair on their designer indoor and outdoor cooking and refrigeration appliances. Hestan’s corporate portfolio also includes wine produced in Sonoma County, commercial cooking equipment, cookware, and an innovative smart app enabled product line. 

Hestan’s story begins in the 1970s crafting non-stick cookware and grape vineyards in the Napa Valley. Gravitating to the commercial kitchen with input from chefs, Hestan began building appliances to exacting professional standards that fit seamlessly into commercial kitchens, alfresco dining, and luxury homes alike. Today, based in Anaheim, California, their residential line covers indoor cooktops, freezers, microwaves, ranges, refrigerators, wall ovens, and wine coolers. Their outdoor collection includes grills, refrigerators, and accessories. 

To shop locally for Hestan Appliances visit University Electric in Santa Clara, Davie’s Appliances in Redwood City, or Monark Premium Appliances in Hayward.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Hestan, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance partners with Viking Appliances

July 7, 2020 For Immediate Release

De Anza Appliance partners with the Viking Range Corporation  for warranty repairs on their family of residential appliance lines. Viking brings commercial style cooking home to chefs and home cooks for over 40 years. Masterfully crafted cooktops, ovens, ranges, and ventilation highlight their line with paired refrigerators and dishwashers to complete a kitchen appliance suite. Viking also provides a full collection of outdoor appliances and barbeques for alfresco dining options, perfectly suited for the mild climates of San Jose and surrounding Santa Clara, San Mateo, and Alameda counties.

Viking’s parent company, The Middleby Corporation, manufactures dozens of brands of commercial kitchen, industrial food packaging, preparation, and preservation, and residential appliances and in business for over a century. 

To shop locally for Viking appliances visit University Electric in Santa Clara. Airport Appliance in Hayward, Redwood City, and San Jose, or Davie’s Appliance in Redwood City.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Krushr, Insinkerator, True Residential, and Viking appliance brands.If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance now in Fremont and Tri-City area.

De Anza Appliance is expanding their territory to the Tri-City area of Alameda County to include the cities of Fremont, Newark, and Union City. De Anza Appliance has tested the market for several years for success with out of area rates and now are able to normalize them with Santa Clara County and the Greater San Jose Area Metropolitan area rates.

“The combination of hiring an experienced veteran appliance repair technician, several staff members living near the region, and moving the office from Cupertino to North Santa Clara provides the perfect opportunity to bring the De Anza Appliance experience to customers in Fremont, Newark, and Union City.”

-Chris Boucher, Hiring Manager

Several appliance manufacturing partners like Beko, Dacor,Electrolux, Frigidaire, Insinkerator, Moen, True Manufacturing are eager for the expanded assistance to help their clients under initial warranties.

De Anza Appliance founded in Sunnyvale in 1972 by Bill Boucher spent most of it’s history providing appliance repair in the Cupertino area. Currently second general owner Roger Boucher moved the business to North Santa Clara in 2017 and now services Santa Clara County and parts of Alameda and San Mateo counties.

For more information contact Chris Boucher, Vice President of Marketing & Operations at (408) 996-9111 or chris.boucher@deanzaappliance.com.

De Anza Appliance, A Diamond Among Peers

For Immediate Release 2/21/20

In 2019, De Anza Appliance went through a rigorous customer satisfaction screening process and business credential audits for the Diamond Certified Award through the American Ratings Corporation. After surveying over four-hundred random past customers and audits social media reviews De Anza Appliance was rated “Highest in Quality and Helpful Expertise” with 90% positive customer experiences. Only one other appliance repair company in Santa Clara County and the Greater San Jose Metropolitan area currently hold this prestigious designation.

In addition to surveying past clients the Diamond Certified program runs background checks on principals, verifies insurance and state license, and trains customer service practices ensuring your appliance repair experience has repeatable, flawless experiences. 

American Ratings Company provides initial screening and the Diamond Certified award, they will monitor customer feedback and provide an annual quality checks to maintain certification. Should a customer ever be dissatisfied with their repair service with De Anza Appliance or any Diamond Certified company they can file for mediation with the American Ratings Corporation and they guarantee work up to $1,000.

The American Ratings Corporation identifies the highest quality local companies since 1990. Based in the San Francisco Bay Area they are dedicated to ensuring customers have confidence in the companies they choose. All customer surveying metrics are performed ongoing and with the highest integrity and accuracy.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Krushr, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

 

De Anza Appliance Moves to Santa Clara

Updated 8/6/20 De Anza Appliance’s transitions to their new home on Scott Boulevard in Santa Clara’s Oakmead business district. De Anza Appliance closed their Maytag Home Appliance Center retail store and parts counter in Cupertino on De Anza Boulevard in 2004, refocusing on core appliance repair business. Business shifted to Cupertino’s Civic Center neighborhood. At 2,000 square feet the new location affords De Anza Appliance twice the office space from the Cupertino location. Extra room allows stocking of fast-moving parts to improve the goal of first-time completed jobs. Extra elbow space also allows for the future expansion of office staff and parking for the growing service fleet. The new, centralized locality and access to Central Expressway, Lawrence Expressway, 101, and 237 provides easier access to San Jose to  accommodate more same-day service requests when available. Owner’s Roger and Cindy Boucher brought their son, Chris, on board in 2011 to reinvigorate marketing, recruit new staff, and spearhead business development. In 2015 Senior Technician Peter MacConnell was promoted to Training Manager with the goal to transition to Service Manager. Added leadership grew the service team’s capacity and customer demand for service at it’s highest peaks in over a decade. Late 2017 hiring goals include bringing on several experienced appliance service technicians. In 2018 De Anza Appliance rehired JR Lara as parts manager to take over from departing Vice President David Schick. Today De Anza Appliance is seeking experienced technicians. De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Insinkerator, True Residential, and Viking appliance brands. If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

De Anza Appliance now offers Luxury Brand Appliance Repair

Updated 8/6/20

De Anza Appliance has expanded their appliance repair offerings to cover new boutique and important brands including:

Training Manager, Peter, and Senior Technician Chris has been breaking down diagrams, educating the team mentoring team members.  All team members are now working on Beko, Bosch & Thermador Dishwashers, Dacor, Hestann, LG, True and Viking. Senior technician Gus works on Sub Zero. Tony workings on Samsung. Newest technician Kevin is working on Fisher & Paykel and Samsung.

De Anza Appliance provides factory authorized appliance repair for the Beko, Dacor, Hestan, True, and Viking brands. Please request De Anza Appliance when contact their customer support lines.

De Anza Appliance, founded in 1972 in Sunnyvale, California, is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino they are now located in Santa Clara. De Anza Appliance provides in-home appliance repair and maintenance for the Greater San Jose Metropolitan area in the Southern Bay Area from San Mateo and Union City to Gilroy. De Anza Appliance provides factory authorized appliance repair service for the Beko, Dacor, Electrolux, Frigidaire, Insinkerator, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release you may contact Chris Boucher at chris.boucher@deanzaappliance.com or call (408) 996-9111 x101.

Sub Zero Refrigerator and Wolf Range.

Sub Zero Refrigerator and Wolf Range.