New Look, Same De Anza Appliance

May 22, 2023

For Immediate Release (May 22, 2023)

De Anza Appliance in partnership with Network Solutions, created a unified, modern desktop and mobile web presence for De Anza Appliance.

“We might look different, but we’re the same family-run company providing quality customer service and appliance repair experiences at competitive prices.” – Roger Boucher, President & Owner.

The new look keeps the classic red from De Anza Appliance’s original color from their early days providing Sunnyvale appliance repair, and later the Maytag Blues adopted when opening a Maytag Home Appliance Center in Cupertino in the 90s. The current lettered logo pairing blue and red was adopted when moving to Santa Clara in 2018.

“The new website is simpler and streamlined. Users’ eyes are continually directed to the updated Schedule Service Form. Customers who use the form provide the dispatch team a roadmap to help identify the best appliance repair technician for the job and the earliest available dates before even picking up the phone.” – Chris Boucher, Operations & Marketing Manager.

The unified web voice should assist with Search Engine Optimization and expand De Anza Appliance’s reach to customers locally in San Jose and newer markets, including Fremont, Gilroy, Morgan Hill, Newark, Union City, and San Mateo County.

Founded in Sunnyvale 1972, De Anza Appliance is locally owned and operated by the Boucher Family. Spending over 30 years in Cupertino, they are now headquartered in Santa Clara. De Anza Appliance provides Santa Clara County, Eastern San Mateo County, Southern Alameda County, and the Greater Metro area of San Jose appliance repair and maintenance. De Anza Appliance provides factory-authorized warranty appliance repair service for the Aga, Beko, Electrolux, Frigidaire, Insinkerator, Lynx Grills, Moen, True Residential, and Viking appliance brands.

If you have any questions about De Anza Appliance or this Press Release, you may contact Chris Boucher at or call (408) 996-9111 x101.



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